Brenda Holloway (born June 21, 1946 in Atascadero, California) is an African-American singer and songwriter best known for her period as a recording artist for the
Motown label during the 1960s. Her best known hits from her Motown days were the soul ballad
Every Little Bit Hurts (which reached #13 on the Billboard Hot 100 in 1964. The title of the song was similar to the 60's television public service announcement about highway littering--Every Litter Bit Hurts.